Brand Refresh

Going Rocket Lawyer Red

After extensive research on competitor offerings and deliberation on how to communicate easy and affordable access to legal services, I worked with marketing and design to deliver the brand refresh at Rocket Lawyer. I cataloged all of the website user flows, documents, articles, and resources to organize the work required to make Rocket Lawyer red. I partnered with other members of the product team to organize the engineering effort and helped lead a final company wide sprint ensure a smooth transition. 


The Blue Before Pictures

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